So what is National RAK Day? It's as simple as Random Acts of Kindness. Taking the attention off 'self' and being kind to someone else through a Random Act of Kindness, where you're not seeking credit or something in return.

The idea has been around for awhile, but the concept of making it a New Zealand National Day was brought to fruition over coffee between Marshall Gray and Josh de Jong mid 2004 who felt it was time Kiwi's had a day they could focus on doing something great others ~ without the retail pressure!  A day where you could ‘RAK' a family member, a friend.... or a complete stranger by shouting them coffee, mowing their lawn, giving them flowers or even something as simple as visiting the many lonely elderly or sick around our country!

The reason to make it a national day is the desire for people to remember the importance of people!  With life getting busier all the time, consciously putting aside a day where we are randomly kind will hopefully show people that it is not hard to do something thoughtful, and that we then adapt it as part of our lives . . . on occasion . . . randomly . . .